Foodrenew
Foodrenew is a startup aiming to reduce food waste at restaurants.
Based in Saskatoon, SK.
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Problem
35% of edible food is wasted by retail, restaurant and hospitality industries in Canada & the US
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Challenge
HMW create value for retailers, restaurants, hospitality businesses & customers through a food waste reduction lense?
Project details
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Duration
3 years
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Role
Founder & Product Design Lead
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Stage
Pre-revenue
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Tools
Figma
Adobe
Office -
Team
Product Manager
Software Engineer
Marketing Lead -
Constraints
Budget
Compliance: food safety
Time
Software
Approach
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Competitor analysis
Surveys
User interviews
Quantitative data -
Persona creation
Experience map
Moodboard
Project vision & goal setting
Brand strategy -
Information architecture
Design patterns & components
Lo-hi fi wireframes -
MVP release
Beta launch
Interviews to personas
I want to buy fresh ingredients closer to home.
Interviews to empathy map
I prefer home-cooked meals.
Solution
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Tech incubator
Joined Co.Labs: Saskatoon’s tech incubator
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Business value
Never have to throw away excess food
Additional revenue with little effort
Give 5% back to food banks -
Consumer value
Purchase at 50% off
Support sustainable business practices -
Solution
Foodrenew is a marketplace where businesses can sell excess food to customers at half price
Product
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Sign in
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Browse favourite restaurants
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Save 50% on surplus food items
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Track savings & impact
Saved 25K lbs of food
Results
We were one of three companies that graduated in to the next tier of the accelerator programming. However, COVID-19 resulted in shutting down our business. I am proud to have been part of this positive initiative that created an impact on Saskatoon businesses & the wider community.