Netgood
Netgood helps non-profit organizations access help from professionals at an affordable price.
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Problems non-profits face
Financial constraints which limit capacity & ability to serve
Inability to connect with professionals to complete tasks at a low cost
No centeralized hub where non-profits can seek help from professionals
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Challenge
How might we help non-profit organizations find & source specialized professionals?
Project details
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Duration
4 months
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Role
Founder & Product Design Lead
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Stage
Pre-revenue
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Tools
Figma
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Team
Co-founder
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Constraints
Budget
Time
Approach
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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100% of the non-profit organizations are willing to work with skilled professionals to improve their social outcomes
75% have capacity to be virtual/remote
100% want pro bono services
75% are okay with the ‘Pay What you Want’ model
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To bridge the gap between non-profit organizations who seek help and skilled professionals who want to provide their services through a low cost platform.
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We want to foster a world where non-profit organization can maximize their social impact on their community.
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Fresh
Energetic
Approachable
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The logo was inspired by other professional service providers, but wanted to lean away from the corporate feel. The font was chosen because of it’s soft feel that leans into the approachable and down-to-earth feeling that the company was trying to create. The namesake was followed by a period to indicate the impact we planned on making. A fresh and energetic blue was chosen to bring a sense of calm and serenity to non-profits.
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With the brand in mind, I created a an energetic and approachable website through tone of voice & visuals. Grassroots and simple—no bells and whistles here. Straightforward and easy to use were the main objectives. We did not want to create a barrier to entry, but allow as many non-profits to utilize our services as possible.
Final thoughts
We were able to secure our first client within a short time. Allowing non-profits an easy way to receive services that may otherwise be out of reach is rewarding & impactful. I cannot wait to see what other type of projects we are able to take on in the future.